Create Income, Reduce Stress, and Take Control of Your Life — With a Proven System
Turn ideas into customers, revenue, and freedom with the Hawk System, AI Productivity Lab, and live workshops built for real entrepreneurs.
Most entrepreneurs are guessing. Reading another book. Watching another webinar. Hoping something clicks. This is the opposite of that.
Michael Dinkins
Family Business — 105 Years
Board Member — 3 Public Companies
+50 M&A Deals
CPA / CMA
Elder & Sunday School Teacher
Build a business that supports your family, faith, and future — not one that consumes it.
We identify the #1 AI opportunity that will grow your business or save you money.
Phronesis is a business-first intelligence system — not a tech demo. We map your workflows, find the highest-ROI opportunity, and deliver a clear action plan you can execute immediately.
Who This Is For
Founders, operators, and small business owners who know AI matters but don't know where to start — or who tried tools that didn't stick.
What You Receive
- Full business operations analysis
- Your #1 AI opportunity identified
- Custom action plan with ROI projections
- Tool recommendations specific to your stack
Why This Is Different
We don't sell you a chatbot and call it AI strategy. We start with your actual business processes, identify the single highest-impact automation, and build a plan around real revenue — not hype.
Your Guide
Michael Dinkins
105+
Years of Family Business
50+
M&A Deals Closed
3
Public Company CFO
CPA
CMA Certified
"I do not teach theory. I teach what I learned running businesses, closing deals, and making payroll for 105 years of family operations."
— Michael Dinkins
Michael started at 14, delivering materials to job sites at Taylor Electric Company — his family's business on the south side of Chicago, now in its 105th year. He spent 17 years at GE and GE Capital, served as CFO for three public companies, and closed more than 50 mergers and acquisitions. He is also an Elder and Sunday School Teacher — combining institutional financial discipline with the scrappiness of a family business kid and the values of a man of faith.
Common Concerns
You do not have a knowledge problem. You have a structure problem.
These beliefs sound reasonable. They keep founders spinning for years. Here is what actually changes.
Courses deliver information. But information without a decision-making framework is just noise with a price tag.
HAWK gives you frameworks that produce decisions — not just knowledge.
Hustle without direction is expensive movement. You do not need more hours — you need better choices.
The Hawk System replaces hustle with structure so every hour counts.
The ones who last had mentors, systems, and community. Isolation is not independence — it is a liability.
The Kinship Union connects you with founders doing the work — not just talking about it.
Most AI tools are built for developers, not business owners. That does not mean AI cannot help you — it means you need the right guide.
Phronesis finds your #1 opportunity and builds a plan around your actual workflows.
Some confusion is normal. Staying confused for months is a sign you are missing structure, not experience.
HAWK gives you a specific playbook for where you are right now — not a generic course.
Stay Connected
One email a week. From a CFO who built it, not a coach who read about it.
Strategies from 30+ years of deals, boards, and family business. Workshop updates. No fluff, no spam.